Mobile is clearly a critical element of any successful marketing strategy.

显然任何市场策略的成功，移动端都是一个重要的因素。

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As a new emerging shape of publishing industry, mobile publishing not only can help traditional publishers adjust marketing strategy, but enormously reduce the cost.

手机出版作为新兴的出版产业形态，不仅可以帮助传统出版商即时调整营销策略，而且极大地降低了成本。

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Then customer segmentation has become the bases for setting up marketing strategy, branding recommendation system as well as new set lunch developer of mobile communication enterprise.

因此，客户细分已经成为移动通信企业市场营销策略制定、品牌推荐系统、新套餐研发的基础。

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So, what does all this noise mean for businesses and brands developing a mobile marketing strategy?

FORBES: Written by Steve Jarrett

So far, promotional campaigns that rely on SMS text messaging or social media tend to gain more traction with consumers than any other mobile marketing strategy.

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Alexandre Mars, chief executive of Phonevalley and head of mobile at Publicis Groupe, says M sites should be the first step in any company's mobile marketing strategy.

FORBES: CMO Network