Michael Healey, president of Yeoman Technology Group, tells me the company is currently running a series of Facebook tests for a client that has three different sales models.

FORBES: The Fuzzy Math Behind Some Facebook Like Campaigns

It worked for Michael Healey, founder of Needham, Mass.

FORBES: The next level

And so David Miliband joins Michael Heseltine, Denis Healey, Kenneth Clarke, David Davis and many others who, for one reason or another, nearly made it.

BBC: Miliband joins list of political 'nearly men'