They get away with this because broadcast television is still unchallenged as a mass medium.

广告客户受损不多，因为广播电视作为大众媒体的地位仍然是不可挑战的）。

youdao

Or are they encouraged to think of it as yet another broadcast medium?

还是把它当作另一种传播媒介？

youdao

Digital TV has started as a free broadcast medium as well.

数字电视系统也是由信号广播发起。

youdao

Or so goes the theory as it's been applied by regulators since the days when radio was the only broadcast medium available.

FORBES: Free the Airwaves

Free-speech advocates argue that the Internet, unlike a broadcast medium, requires users to pay access fees and that then they must persistently search out sites.

CNN: Debate rages over bill to restrict 'Net smut

For instance, as I previously wrote, many companies treat social media as a broadcast medium, when social media should be a mechanism for one-to-one and many-to-many conversations with customers, employees, investors, and other key stakeholders.

FORBES: Bubble Deflated, Social Media Will Now Change the World