Your objectives could vary quite a bit (and may even be one of the KPIs listed below) as social media application is as open as your creativity.

由于社交媒体应用创意无限，你的目标可能要做很大改变(甚至要改变下列关键绩效指标中的一个)。

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It is also a philosophy. It integrates the various offline and online media resources to achieve the enterprise marketing objectives.

数字化营销同时更是一种哲学，它整合了线上和线下的各种媒体资源，来为企业的营销目标服务。

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There are three major objectives of media research:(1) obtain knowledge about the educational or instructional effectiveness of a chosen medium;

大众传播研究有三个主要目标：（ 1 ）获得对被选择的媒体的教育或指导效力的了解；

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As in restaurant, a brand or an organization must invest a little time and effort in the definition of a strategy for their presence on social media: objectives, budget and team.

FORBES: Restaurants Are Like Facebook

This is why I always advise those who want to have a social media presence to think carefully about their intentions and objectives before opening an account.

FORBES: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

As organizations all around the world take stock of the achievements and outcomes of the implementation of the Beijing Declaration, UNESCO and its major international partners believe there is a need to emphasize the role of media to achieve the objectives of the Declaration.

UNESCO: Communication and Information