Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.
在营销组合中运用社会化媒体是一项长期的投入,而最佳的起点是选择一个简单可控的目标。
Last year, I made a prediction about social media as part of the fundraising mix and I still feel strongly about it.
去年,我做了一个预言,提出社会媒体是募款组合的一部分,现在,我仍然坚定的相信这个预言。
for food & beverages category, the majority of information is from TV, so a mix of using online and TV media may be a better plan than focus solely online.
例如,对于食品和饮料类商品,大部分信息来源是电视广告,所以综合利用网络和电视媒介可能比仅仅依赖在线广告效果好得多。
The readings will be a mix between things that'll be quite easy for you to understand, things from the popular media, etc., and then some more sophisticated publications from scientific journals.
材料涵盖面很广,这样更有助于你们理解,比如一些大众读物,和一些比较艰深的学术期刊上的文章
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