As the media environment fragments, campaign and audience measurement must adopt a unified, Multi-Platform view of the consumer.

随着媒体环境的碎片化，消费者和受众测量必须采用消费者一个多平台视图。

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Radian6; Social Media Monitoring, Measurement and Engagement.

Radian 6；社交媒体监督、测量和参与。

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Social Media Measurement Best Practices

社交媒体评测最佳实践

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Media Measurement analyzed social media data between the 3rd and 30th August to do an initial probe of the case and its fallout.

FORBES: Connect

That is one of the conclusions drawn by researchers at Media Measurement Ltd, a London based social media analysis company who undertook an initial review of social media commentary on the verdict for me.

FORBES: Connect

Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics