While I power-shopped MaxMara sale racks, my husband, Tom, spent a record 900 euros in 20 minutes at a stylish men's boutique and emerged looking like Ahhnold at a ski lodge.
The Trussardis, Zegnas and Max Mara's Maramotti family, for instance, have sponsored everything from an exhibition of American contemporary artist Paul McCarthy's Pig Island sculpture to a full-on art museum, Collezione Maramotti.