Mass marketing gets customized 大量营销走向定制化
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
The structure of this article is as follows:Chapter 1 gives a brief view of mass customized marketing and points out mass customized marketing is a vigorous type of marketing in the 21st century.
第1章分析了大规模定制营销的内涵、必要性、优缺点以及大规模定制营销的理论与实践现状。
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