Others, like longtime ad executive and Engine USA CEO Martin Puris believe that the jingle's time has come and gone.

FORBES: Magazine Article

Martin Puris, a longtime ad man, will occasionally weigh in on account reviews and handicap the agency contenders in our "Up for Grabs" feature.

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"The commercial is an utterly offensive, childishly obvious attempt to resuscitate a badly battered reputation for purely commercial purposes with what I'm sure somebody imagines to be one 'bold stroke, '" says Martin Puris, a longtime ad agency executive who is now CEO of Engine USA, an integrated communications company in New York.

FORBES: Reputation Management