MICHAEL As director of licensing and entertainment relations, I work with artists and music label executives to secure the rights to their content or to an artist's name and likeness.

作为许可证和娱乐公关的总监，我和艺术家们以及音乐标签主管一同合作来保护他们的音乐内容或艺术家姓名等等的权利。

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For example, if a company wishes to use a photograph of Rihanna for an advertisement, it must negotiate a copyright license from the photographer, but it may also have to secure a license from Rihanna herself to commercially exploit her image and likeness pursuant to her publicity rights.

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Other assets held by CKX include the rights to the name, image and likeness of Elvis Presley and Muhammad Ali.

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