With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.

随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。

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We can see how the product life cycle works by looking at the introduction of instant coffee.

通过观察速溶咖啡的推行，我们可以看到产品生命周期是如何运作的。

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The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies.

产品生命周期对营销人员的重要性在于：在产品生命周期的不同阶段需要采取不同的策略。

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The product life cycle of many models can be measured in weeks, at a time when more than 87 million Americans now own smartphones, according to a comScore report issued in November.

FORBES: Mobile Carriers Not Getting the Signal

When a company has to take back a product at the end of its life cycle, it thinks differently.

FORBES: Alex Steffen

This new edition of the guide the 17th since the first version was released in 2006 adds new criteria to evaluate companies based on their carbon footprint, use of renewable energy, sourcing of paper fiber and conflict minerals, and product life cycle analysis.

FORBES: How Green Are Your Gadgets?