Information marketing is a high-level form and core content of library services.
信息营销是图书馆服务的高级形态和核心内容。
The terms of library marketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources.
图书馆营销是信息营销、服务营销，其目的是通过营销，最大限度地发挥馆藏信息资源的作用。
Information marketing can provide internal impetus to library resource utilization, change library's development conceptions, and promote resource utilization efficiency.
信息营销会增强图书馆信息资源开发的内在动力，改变其开发理念，提高其开发效率。
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