First of all, a discussion of the major linguistic features of English advertising texts is conducted from three perspectives: lexical, syntactic and rhetorical aspects.
本文首先从词法、句法和修辞三个层面对英语广告语篇的语言特色进行了探讨。
This study has analyzed and compared the features of both Chinese and English journalistic style at three levels: Lexical level, Syntactic level and Discourse level.
本文在三个层面上对中文和英文新闻报刊文体的特点进行了分析和比较，即：词汇特点、句法特点和篇章特点。
Chapter Three illustrates the definition of advertisement and features of language in advertisement in detail, that is, lexical features, syntactic features and rhetorical features.
第三章具体阐明了广告的定义及广告语言的特点，逐一描述广告语言的词汇特点、句法特点和修辞特点。
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