Only in the 1980s did the term get the meaning it now has, when Theodore Levitt, a Harvard academic, used it to refer to the spread of corporations around the world.

全球化获得其现在的涵义是在十九世纪八十年代，当时哈佛学者迪奥多•列维特用它表示公司在全球的传播。

youdao

Born in Germany where his father was a cobbler, Theodore (usually known as ted) Levitt (1925-2006) emigrated to the United States with his parents at the age of ten.

西奥多·莱维特(1925 - 2006)出生于德国，老爸是位修鞋匠，10岁的时候跟他父母一起移民到了美国。

youdao

Then you adopt what Theodore Levitt called "the marketing imagination." you build a personal brand identity that is different, relevant and adds value.

继而采用被Theodore Levitt称作“营销想象力”的方式，构建一个与众不同的、切合个人实际的、能带来附加价值的个人品牌。

youdao

Harvard business school professor Theodore Levitt, back in 1960, captured one of the major challenges most companies face today.

FORBES: Why Growth Is So Hard And What To Do About It

Fifty years ago, Harvard economist Theodore Levitt observed that the same companies that were serious about innovation often approached imitation in a much more casual manner.

FORBES: Imitation With Innovation Reduces Risk in Startups

Together with Theodore (Ted) Levitt, Kotler was responsible for lifting marketing out of the disrepute in which it had once been held, changing it from being the slicker part of sales to being a recognised strategic function in its own right.

ECONOMIST: Guru