"All of our brands, every single brand, will take some price increases," said Eric Wiseman, chairman and CEO of VF Corp., whose brands include The North Face, Nautica, Wrangler and Lee.

11月，VF公司的董事长及总裁艾瑞克.怀斯曼告诉投资者，由于牛仔裤占到了VF公司销售额的三分之一，而制作牛仔裤时，棉花需求就占了一半，因此，他表示，“我们旗下所有的品牌系列，包括单独品牌，价格都将有所上浮。”

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Jeanswear: (25.6% of total business) Wrangler, Lee, Riders, Rustler and others.

FORBES: VF Corp. Has The Midas Touch