On the branding side of the business, CHRS is shifting more of its focus back to its primary Lane Bryant brand, while exploring the sale of some of its more expendable businesses, particularly the fashion-oriented LadyBug brand.
When TechCrunch noticed this feature last week after a dude set up on a blind date was able to find his unknown lady friend on Facebook thanks to having her number it thought it was a bug, but Facebook clarified that this is how it was supposed to work.