Lotte plans to sell South Korean cosmetics and clothes, banking on the appeal of Korean pop culture, which is popular throughout Asia.

乐天计划经营韩国化妆品和服饰，主要是想借助于风靡亚洲的韩流来提升其吸引力。

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While it is true that no textbook (as far as I know) claim that the Chinese heartland used to be Korean, such a belief is ubiquitous in the popular culture.

在韩国确实没有课本(至少按照我的认识)把中国中原地带划为以前韩国的领土，但这种观点在韩国的大众文化里却普遍存在。

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