So many South Korean companies operating in China's failure in the final analysis is the question of corporate culture.
因此很多韩国企业在中国经营的失败，归根结底是企业文化的问题。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
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