In fact, kidsare often the first consumers to try out advanced messaging services, so much so that they are increasingly responsible for teaching their parents about them and getting them to become users.
With recession-weary parents still hesitant to hand over cash to retailers, or their kids, the adolescent consumersare taking it upon themselves to attack their summer shopping lists, but due to high unemployment rates, teens aren't spending frivolously, either.
As the cell phone companies have expanded their presence among youth markets, other businesses are discovering that the mobile format is a great way to reach kids, and that these young consumersare willing and able to spend serious money over the phone.