Shawn McBride, vice president of sports marketing at Ketchum Public Relations, says Rodriguez emits an image of smugness and ego, making him a target for a public that takes a certain amount of joy in knocking someone like that down a peg.

FORBES: Making Over A-Rod

Ronald Culp, a partner at the public relations firm Ketchum, in Chicago, agrees that an apology must come without hesitation.

FORBES: Magazine Article

Several public relations firms, including Edelman, Burson-Marsteller, Ketchum, Golin Harris, Cone, have been offering CSR and sustainability services for years.

FORBES: Behind Every Responsible Company . . . Is a P.R. Agency