The Jelly Belly was created in Los Angeles with just eight flavors: cherry, lemon, cream soda, tangerine, green apple, root beer, grape and licorice.

吉百利在洛杉矶面世，只有八种口味：樱桃、柠檬、奶油苏打、橘子、青苹果、沙士、葡萄和甘草。

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Employees at the Jelly Belly Candy Company also wanted technology to help them work more effectively and efficiently.

FORBES: Turning Customer Care Inside Out

She's Jelly Belly's executive vice chairman and the fifth generation of her family to run the company, started in 1869 by her great-great-grandfather.

WSJ: Serious About Sweets

Jelly Belly adopted Microsoft CRM Microsoft Dynamics CRM, and has seen similar improvements in both employee and customer retention up to 50% in some areas.

FORBES: Turning Customer Care Inside Out