The innovators also exude more confidence than others. The Guardian, which first championed a big, free online presence, has been overhauled by the Mail's website. It lacks News Corporation's expertise in bundling and is far more expensively staffed than the Lebedevs' outfits. It is a measure of how quickly things are moving that the newspaper closest to the cutting edge a few years ago now seems most in need of a new strategy.
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