China; tourism; overall image; international marketing.
中国；旅游；整体形象；国际营销。
China has established a nice image in the world as a tourism destination country and is playing an increasingly important role in international tourism organizations.
中国在国际上树立了良好的旅游形象，在各个国际旅游组织中发挥着越来越重要的作用。
The 50 Miss Universe contestants will all act as the international image ambassadors for Zhangjiajie 's tourism industry after the competition to attract more tourists from both home and abroad.
赛后，50名全球小姐佳丽将全部作为张家界的国际旅游形象大使，以招徕更多的国内外游客来张家界观光游览。
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