The integration of international marketing channels is based on the theory of channel relationship and channel behavior.

国际营销渠道的整合是基于渠道关系理论和渠道行为理论。

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So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.

因此，国际营销渠道的选择与管理已不仅仅起到日常的管理作用，而作为企业获得国际竞争优势的重要手段。

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Based on the above analysis, this article will discuss the international marketing strategies in the fields of product strategy, pricing strategy, promotion strategy and channel strategy.

在上述分析的基础上，从产品、价格、渠道、以及促销四个方面探讨美菱公司的国际市场营销策略。

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The company successfully launched their most significant marketing investment, Starbucks VIA, into the international grocery channel this quarter, and "reenergized" and "brought innovation to" other beverages.

FORBES: Coffee chain posts positive results, but shares stumble.