This paper examines how consumer characteristics and the process by which consumerutilize multiple internal reference prices to evaluate the offer value.
众多的理论与实践研究都证明，消费者内心的价格标准——参考价格是决定其价格感知的核心因素。
An internal Overstock survey revealed during the trial found that its reference prices were on average 15 percent higher than the highest price that could be found online.
在庭审期间披露的一份沃库内部调查显示，这家网商的参考价格比可以在网上找到的最高价平均高出15%。
应用推荐