From the HR perspective the concept was subsumed the older term INTERNAL BRANDING that was essentially the process of communicating an organization's brand value to its employee.

从HR立体概念被归入旧术语内部的品牌，这是雇员的过程本质上进行通信的组织的品牌价值。

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By harnessing the acting chops of employees who actually helped design and build the new Escape, Ford has further engaged its culture in a Go Further positioning that began as an internal-branding makeover early this year before the company unveiled the theme and also aimed it at consumers in the spring.

FORBES: Ford 'Insources' Escape Ads By Featuring Actual Employees

Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

FORBES: Branding for Nonprofits: New Research, New Insights