...国西北大学教授唐·E·舒 尔茨为代表的学者们共同撰写了《整合营销传播》, 提出了整合营销传播 ( Integrated Market Communication )理论:"整合营销传播是一个管理与提供给顾客或者潜在顾客的 2 产品或服务有关的所有来源的信息的流程,以驱动顾客购买企业的产品或...
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The technical supporting system for power generation market is a huge information system integrated with computer, network and communication technique.
发电市场技术支持系统是与计算机技术、网络通信技术相结合的庞大的信息系统。
The integrated marketing communication theory ADAPTS to the changes of the modern marketing circumstances and the market demands. It is of great significance to instruct the marketing practice.
整合营销传播理论适应了现代营销环境和市场需求的变化，对指导市场营销实践具有重要意义。
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