The theory basis of two-tier imputation of the infringement of false advertisement is the theory of socialization responsibility.
虚假广告侵权二元归责的理论基础为社会化责任原理。
Infringement of False advertisement has long been regarded as general tort and is treated by the principle of liability for fault in the practice of justice.
虚假广告侵权一直被视为一般侵权行为，适用过错责任原则。然而传统的过错责任适用于各类虚假广告侵权案件有许多弊端。
False advertisement has become a social problem nowadays and its flooding in practice reflects the deficiency of civil remedies of supervision of infringement of false advertisement to some extent.
目前，虚假广告已经变成社会的一大公害，现实生活中虚假广告的泛滥也在某种程度上检讨着我国当前规制虚假广告侵权的民事救济体制。
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