Each market segment represents a group of potential customers with common characteristics. In consumer markets, segmentation is usually based on the following.

每个细分市场的潜在顾客群都有其共同特征。

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In China, no official permit to sell GM rice has ever been issued, yet GM rice has reportedly found its way into consumer markets in parts of central and southern China.

在中国，虽然还没有任何销售转基因水稻的正式许可，然而有报道说在华中和华南部分地区的市场上已经出现了转基因大米。

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Like consumer preferences, local legal systems in emerging markets can vary.

跟消费者偏好一样，各新兴市场的法律机制也各不相同。

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It is also hard to envision how Microsoft will grow beyond a distant third in consumer markets.

FORBES: Who Wins, iOS or Android? Both, But Pity Everyone Else.

Moving into the third quarter, Samsung will focus on expanding sales of premium products and stabilizing overseas operations in the face of a possible slowdown in emerging markets and weak consumer sentiment in developed markets.

ENGADGET: Samsung's Q2 2012 earnings show $5.86 billion operating profit, that's a lot of Galaxy S IIIs

The category is being compared with energy drinks and Greek yoghurt -- bright spots in declining consumer markets.

CNN: Sales of e-cigarettes continue to soar