Great Events Theory - a crisis or important event may cause a person to rise to the occasion, which brings out extraordinary leadership qualities in an ordinary person.
重大事件理论-危机或重要事件可能导致一个人挺身而出，带出在一个普通的人非凡的领导才能。
In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it, which is the important question we have to face.
在这个新的媒介融合的传播时代，当危机事件发生时，企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。
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