That's when Jaakko Iisalo, a Rovio game designer, approached management with an idea and an image of plump, angry-looking birds, with no wings or legs.

当时，Rovio的游戏设计师贾可•艾萨罗(Jaakko Iisalo)带着他的创意和画着外形圆乎乎、表情愤怒、没有翅膀和腿的小鸟图去找管理层。

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Vi design displays enterprise's management idea and the spiritual culture to form the unique enterprise image from the vision, and it itself also has the value of image.

VI设计从视觉上表现了企业的经营理念和精神文化，从而形成独特的企业形象，就其本身又具有形象的价值。

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