I completely failed to understand the depth of the kind of cultural transformation that we were going to have to make it we were ever going to deal with climate change."
VOA: standard.2010.04.21
Unfortunately, I think the experiment has failedcompletely.
Even if I identify the audience and its influencers for them I often find that the content is completely wrong because they failed to spend time listening to their targets and so have no idea of what will work for them or not.