In fact, much of knowing how people 'tick' is recognizing that each person finds inspiration in their own unique way.

事实上，了解别人如何“动脑子”主要在于知道每个人都有找到灵感的独有方式。

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"We know that people hesitate more when they lie and some companies already use this fact to see how long it takes people to tick boxes when filling in surveys online, " he said.

我们知道人们在说谎的时候显得更为犹豫。有些公司已经将这一发现用于在线调查的填表过程中，以分析人们在打勾的时候到底需要化多长的时间。

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What I really like here is how much rationing would tick people off.

FORBES: Rationing As An Innovation Driver?

These experiments are proving integral in learning not only what makes people tick, but also how that matters for business.

FORBES: How a Harvard Business School Field Study Could Help Your Company