Mr. Lau added that while "first-person" shooting games called such because the player experiences the game as if he or she is looking through the main character's eyes are a large and mature market in the U.S., these types of games are still a nascent genre in China and have a lot of potential to grow.
This latest deal suggests that he now thinks that, having blazed a trail in formerly communist countries, it is time to boost his presence in more mature markets.
He acknowledged that Nintendo is making a concerted effort to attract fans of hard-core games, and to generally offer more mature titles for its console than in the past.