Eduardo assumed his current role at the agency where he started 11 years ago as a writer and strategist, and rose to become co-creative director and group board director and later global insights director.
Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at CreativeGroup, a division of the recruiter Robert Half International Inc.
"Worried consumers are not likely to buy something challenging or too far out, too new, " says David Wolfe, creativedirector at the Doneger Group, a trend forecasting firm.