You'll sell advertising and what you usually do is work with company like Google to sell search advertising on your site.

你就得卖广告，通常你会，与谷歌这样的公司合作，把你网站上的广告空间卖给他们设搜索广告。

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Google benefits from increased traffic on its Chinese site, and can sell search ads on the music search pages on its site.

谷歌则受益于中国网站的流量增长，其可以在网站的音乐搜索页面上销售搜索广告。

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Typically around 20-30% of visitors to the websites of big news organisations come from Google's search engine or its news site, Google news.

访问大型新闻机构网页的用户中，有约20 - 30%来自google搜索引擎或其旗下的新闻网站google News。

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Google is promoting alternatives including its Google Search Appliance, Google Site Search and Google Commerce Search.

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As people spend more time on Google's search site looking through its extensive "entity" database, there would also be more pages, or inventory, on which to place ads, said a person with knowledge of the initiative.

WSJ: Google Gives Search a Refresh

Google also likely will make blog content searchable by topic, thereby driving more Web traffic to Google's traditional search site.

FORBES: Magazine Article