abstract:The golden billion () is a term, in the Russian-speaking world, referring to the relatively wealthy people in industrially developed nations, or the West.
BEIJING - Ifthere is ever atime when one truly understands whatit feels liketolivealongside 1.4 billionpeople in theworld's most populous nation, itisthe annualGolden Week holiday in China.
You place in front of them a billion pound carrot of borrowing powers - a golden carrot, if you like, but on condition that Silk or a broad swathe of it is implemented - and you make that explicit deal very public in advance.
It is safe to call the second half of the twentieth century the golden age of brands in the developed world, as one billion Western citizens were transformed into conspicuous consumers by Madison Avenue and Hollywood.