Thinking different doesn't just mean intentionally going against the grain, though.

但是，不同凡“想”并不意味着故意违背常规。

youdao

People championing new ideas, especially if they are potentially disruptive new ideas, are going against the grain of what the business is currently doing.

支持新思想(特别是可能引起混乱的新思想)的人会对组织开展业务的现状提出挑战。

youdao

It's true that McCain built a career on going against the grain, and good for him.

CNN: Commentary: Fighting words from McCain and Palin

A. Gary Shilling makes money for his subscribers by going against the grain--and he's usually right.

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By going against the grain you can cause razor burn and ingrown hairs.

WSJ: Razor Sharp | The Return of the Classic Wet Shave