Apart from individual names, the business of corporate naming and branding in Chinese, English and other languages became a big business, and rightfully so, given its importance.

除了个人姓名以外，用中文、英文及其他语种为公司和品牌起名成了一项大买卖。考虑到名称的重要性，这也合理。

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This paper attempts to probe into the cultural implications in aspect of Chinese and English surname and given names respectively, and discusses on the social elements hidden behind them.

从姓和名两个角度探讨中英姓名的文化蕴涵，可以了解隐藏在姓名背后的社会文化因素。

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