The industry's giants should be able to emerge smiling, but expect several of their smaller rivals in China to fall by the wayside.

行业巨头应该能微笑着出线，但小规模的在华外资同行估计会落败出局。

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This fall in global sales spells trouble for some of the world’s auto giants.

全球销量的下降对一些世界汽车巨头来说不是什么好信息。

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Remember that last year, a regular season NFL game between the New Orleans Saints and the Pittsburgh Steelers drew 3 million more TV viewers than Game 4 of the Fall Classic between the San Francisco Giants and the Texas Rangers.

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For the last decade, each new technological advance has predicted the demise of brick and mortar retailers, and indeed we have seen many giants fall.

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As a result, when sales of boxed traditional games at outlets such as Gamestop and Wal-Mart fall, the giants suffer.

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