Last year in the U.S., TaylorMade captured 47% of every dollar spent on woods (drivers, fairwaywoods and hybrids), according to Golf Datatech, the industry's leading market-research firm.
The two-and-a-half-hour custom fitting experience includes computer recommendations for driver, fairwaywoods, hybrids, irons, and wedges, complete with specs for lie angle, loft and shaft, plus putter and even the correct golf ball.