The market research function. An understanding of who customers are (both internal and external) and how to define their needs and wants.

此外，还讲了市场调查的作用，对顾客（内部与外部）定义的理解，以及如何理解顾客的需求。

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Regional market research mainly include the following several key areas: the internal and external environment, market positioning, regional attributes.

区域市场的调研紧要包含以下几个关键点：区域的表里境遇，区域属性，区域市场定位。

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