When you enter experiential economy era, you can find the traditional marketing has gradually been replaced by the experience of marketing.
进入体验经济时代,传统式营销将逐渐被体验式营销所代替。
Along with the coming of experiential economy, customer experience is paid much more attention by scholars and enterprisers. The research outcomes are abundant, but every research is divided.
随着体验时代的来临,顾客体验受到了理论界和界的重视,相关的研究也较多,但是比较零散。
The leading ones in the experience economy must be the enterprises which take the lead in adopting experiential marketing strategies and offer most valuable experience to consumers.
体验经济中的领先者必定是那些率先实施体验营销战略,并为顾客提供最有价值体验的企业。
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