"Despite China's large pay-TV subscriber base, its commercial relevance is limited at present, " said Media Partners Executive Director Vivek Couto.

WSJ: Streaming Video Fills Hole Left by TV in China

Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group subsidiary Organic in San Francisco.

FORBES

Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group (nyse: OMC - news - people ) subsidiary Organic in San Francisco.

FORBES: Bumps In Google's Road To Radio