化妆品几乎被五大集团掌控:欧莱雅集团(L'Oreal Group),宝洁集团(P&G Group),雅诗兰黛集团 (Estee Lauder Group),资生堂集团(Shiseido Group)和LVMH集团五大集团掌控。 29 集团化不仅是简单的品牌之间横向的整合兼并。
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Founded in 2003 with just nine members, the group now boasts nearly 100 members, including Target, Starbucks and estee Lauder, some of which have already begun to change the design of their packaging.
2003年该组织建立之时只有9个成员企业,现在该组织吹嘘他们已拥有100个成员企业,并包括了Target, Starbucks and estee Lauder,它们中有些公司已经改变了其包装的设计。
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