But I think this new leadership step is going to raise their visibility and credibility with environmentally concerned investors.

NPR: Companies See Profits in Going Green

Mr. SMITH: Well, you know, I think that General Electric's decision is going to really make a lot of socially concerned and environmentally concerned investors take note.

NPR: Companies See Profits in Going Green

And it's no accident that in a state with so many drivers, recent memories of high gas prices, and a fair number of environmentally concerned consumers, auto manufacturers are showcasing more fuel-efficient and cleaner running machines.

NPR: Auto Giants Put Best Wheel Forward in Los Angeles