In an official Intel technology blog written by Becky Emmett, the company defines Ultrabook specs and characteristics, which are quite precise in some cases and generously vague in others (to encourage innovation on the part of hardware OEMs like Dell and Hewlett-Packard that will bring this class of machine to market).
This suggests that a new retirement subsidy focused so heavily (and so generously) on lower-income families may be the most effective way to encourage more new saving.