In an acknowledgement of the seriousness of the situation, Thein Sein declared a state of emergency in Meikhtila in an announcement broadcast on state television.

NPR: Sectarian Violence Kills At Least 20 In Myanmar

With the 2010 World Cup, the vuvuzela joins the ticking stopwatch on "60 Minutes" and the piercing signal of the Emergency Broadcast System in the pantheon of nonmusical sounds that instantly tell you what is on TV even before you've entered the room.

CNN: How I learned to love the vuvuzela

We have been working on the Emergency Alert System, trying to move past just broadcast media.

WHITEHOUSE: Press Briefing