The Olympus PEN E-PL5 and the Olympus PEN E-PM2 will be available in October and ship with the Body, Flash FL-LM1, Li-ion battery BLS-5, Li-ion battery charger BCS-5, USB cable, AV cable, Shoulder strap, OLYMPUS Viewer 2 (CD-ROM), Instruction manual and Warranty card.

ENGADGET: Olympus E-PL5 and E-PM2: Micro Four Thirds cameras with OM-D-like focusing, performance boosts (hands-on)

E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.

BBC: Viewpoint: Why do so few Chinese brands go global?

Unlike its first foray into the US market, Digital Li Ning is solely an e-commerce store without any physical retail outlets.

BBC: Viewpoint: Why do so few Chinese brands go global?