These conclusions on the enterprise's brand management and the design of marketing mix some reference value.

这些结论对企业的品牌管理以及营销组合的设计有一定的参考价值。

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How to design relation marketing mix is deeply analyzed. This paper advances the measures of relation marketing mix design based on customer direction.

通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。

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